Build the U.S. marketplace specialized in reused enterprise technology.
MASTER DOCUMENT · VERSION 1.0 · AUGUST 2026
The technology marketplace built with its sellers.
Strategic, functional and technical plan to turn BuyReuse into the professional network for servers, enterprise components and reused computing.
PROJECT THESISLower fees.
More control.
Shared value.
More control.
Shared value.
1–2.5%target platform fee
U.S. onlyfinal delivery
B2B + B2Cmarket
01
EXECUTIVE SUMMARY
One focused category. One defensible opportunity.
BuyReuse will be operated by Computo Nacional LLC from Florida, connecting U.S.-based sellers with buyers from any country, provided that final delivery takes place within the United States.
We are not copying all of eBay.
We are serving a vertical that needs technical data, SKU-level inventory, lots, quotations, warranties and recurring commercial relationships.
01Servers
02HDD · SSD · NVMe
03ECC memory
04CPU · GPU · AI
05Networking
06Workstations
07PCs · notebooks
08Parts and lots
02
OBJECTIVES
Outcomes that guide every decision
Recruit wholesalers with 1,000 to 3,000+ SKUs without requiring them to leave their current sales channels.
Reduce marketplace costs through direct seller charges and a transparent platform fee.
Deliver a technically superior catalog for servers, storage, memory, GPUs and professional computing.
Build trust through verified sellers, traceability, reputation and delivery evidence.
Offer milestone-based economic participation to strategic sellers who deliver measurable value.
Serve global buyers while requiring final delivery exclusively within the United States.
Turn BuyReuse into open, exportable and multichannel commercial infrastructure for its sellers.
VALUE PROPOSITION
The platform does not trap sellers. It gives them reasons to stay.
TRADITIONAL PLATFORM
High marketplace fee
General-purpose catalog
Restricted relationships
Locked-in data
Rules imposed from above
BUYREUSE
Transparent fee
Technical taxonomy
Open B2B relationships
Exportable data
Sellers with a voice
03
PROJECT PHASES
Validate before scaling
010–6 weeks
Validation
Interview 15 wholesalers, select 5 anchor sellers, secure letters of intent and validate 10,000–20,000 committed SKUs.
022–4 months
Private MVP
Catalog, CSV import, accounts, checkout, direct payments, orders, tracking, reputation and administration.
031–2 months
Commercial pilot
Operate with founding sellers and measure conversion, fulfillment, disputes, retention and actual support cost.
043–6 months
Automation
SKU-based multichannel synchronization, carrier rates, risk rules, offers, lots and requests for quotation.
056–18 months
Scale
New categories, ERP API, international buyers, seller equity program and logistics partnerships.
Investment gateDo not begin full marketplace development without 5 anchor sellers, signed letters of intent and committed inventory.
04
RECOMMENDED ARCHITECTURE
Modular, auditable and ready to grow
BUYERS
Worldwide
Worldwide
SELLERS
United States
United States
ADMINISTRATION
Computo Nacional LLC
Computo Nacional LLC
↓
BUYREUSE WEB + APICatalog · search · checkout · stores · RFQ · reputation
↓
IDENTITYKYC/KYB, roles
COMMERCESKU, price, stock
PAYMENTSConnect, fees
LOGISTICSLabels, tracking
TRUSTDisputes, evidence
↓
PostgreSQL
Object storage
Search engine
Queue + cache
Analytics
Bilingual, accessible, indexable and mobile-friendly experience.
Transactional API, permissions, audit trail and integrations.
Normalized technical catalog, inventory and traceability.
Containers, queues, backups, alerts and controlled deployments.
05
PAYMENTS AND COMPLIANCE
Integrated checkout, clearly assigned responsibility
1Buyer pays inside BuyReuse
→2Processor charges the connected seller account
→3BuyReuse receives its application fee
→4Seller ships and records tracking
→5Delivery verified in the U.S.
Recommended model
Stripe Connect with direct charges. The seller receives payment and is responsible for processing costs, refunds and chargebacks; BuyReuse automatically receives its fee.
- One connected account per seller
- Managed financial onboarding
- Transparent application fee
- Eligible cards, wallets and alternatives
Operating rules
Checkout accepts global buyers but requires a valid final delivery address in the United States.
- Ship only to the order address
- Signature and insurance thresholds
- Serial numbers and photographs as evidence
- Forwarder protection ends at U.S. delivery
Legal validation
Before launch, review merchant of record, taxes, the INFORM Act, returns, privacy and export-control implications.
- Marketplace terms
- Buyer protection policy
- Seller agreement
- Restricted-product matrix
06
WHOLESALE SELLER RECRUITMENT
Anchor sellers first, scale second
FOUNDING SELLERS · COHORT 01Bring your inventory.
Bring your inventory.
Help write the rules.
Share in the growth.
Free import of up to 5,000 SKUs
0% BuyReuse fee during a limited pilot
Preferential founding fee afterward
Priority storefront, support and exposure
Seller council and early access
Milestone-based ownership eligibility
1Identify 50 companies
2Interview 15 candidates
3Select 5–10 anchors
4Sign letters of intent
5Import inventory
6Pilot real sales
RECRUITMENT MESSAGE
“Keep your current store. Also list on BuyReuse without manual work, pay a lower fee on the sales we generate, and earn the right to participate in the platform you are helping build.”
07
OWNERSHIP PROPOSAL
Ownership earned, not given away
15%seller pool
70% Computo Nacional LLC and founders
15% strategic sellers
10% team and executives
5% future reserve
Illustrative distribution subject to valuation, entity structure and legal advice.YEAR 0Selection
Agreement, baseline and objectives.
YEAR 1Cliff
Seller must remain active and meet minimums.
YEAR 2Vesting
Inventory, GMV, quality and referrals.
YEARS 3–4Final vesting
Ownership proportional to proven value.
Important
Shares, LLC units and profit-linked rights may be securities. Do not publicly promise or offer them until the entity, applicable exemption, tax documents, voting rights, transfer restrictions and repurchase terms have been reviewed by qualified counsel.
08
FUNCTIONAL MOCKUPS
How the market should experience BuyReuse
buyreuse.com / servers
Search by model, SKU or part number…
Dell PowerEdge R740Tested · Seller verified$899
64GB DDR4 ECCTested · Seller verified$68
3.84TB SAS SSDTested · Seller verified$279
NVIDIA A100 40GBTested · Seller verified$6,890
BR SELLEROverviewInventoryOrdersB2B offersOwnership
SELLER COMMAND CENTER
Good morning, ServerHub
3,184active SKUs
$84.2Kmonthly GMV
98.7%on-time shipping
Founding SellerNext milestone: $250K cumulative GMV
09
FUNCTIONAL ROADMAP
What gets built and when
Trusted transaction
- Accounts and verification
- Technical catalog
- CSV and images
- Checkout and payments
- Orders and tracking
- Administration
Professional operations
- Offers and lots
- Enterprise RFQ
- Reputation
- Returns
- Shipping labels
- Analytics dashboard
Multichannel network
- SKU synchronization
- ERP API
- Volume pricing
- Recurring buyers
- Tax automation
- Founding seller program
10
RISKS AND CONTROLS
Design trust from day one
R01Inventory without buyers
Concentrate demand on high-turn categories and recruit buyers in parallel with sellers.
R02The same SKU sells twice
Reserve inventory and synchronize every channel from a single inventory source of truth.
R03Fraud or chargebacks
KYC/KYB, risk scoring, signature, insurance, serial numbers, photographs and seller limits.
R04Damage after freight forwarder
Limit protection to documented delivery at the U.S. address selected by the buyer.
R05Owners who stop contributing
Milestone vesting, forfeiture of unvested units and contractual repurchase rights.
R06Regulatory complexity
Legal review of payments, taxes, the INFORM Act, privacy and any offering of ownership interests.
Secure five anchor sellers before building the complete marketplace.
01 Validate proposal and figures
02 Prepare sales presentation
03 Interview wholesalers
04 Sign letters of intent